Using Creativity Tools to Achieve Advertising effectiveness in Organizations
نویسندگان
چکیده
منابع مشابه
Measuring the Effectiveness of Privacy Tools for Limiting Behavioral Advertising
Online Behavioral Advertising (OBA) is the practice of tailoring ads based on an individual’s activities online. Users have expressed privacy concerns regarding this practice, and both the advertising industry and third parties offer tools for users to control the OBA they receive. We provide the first systematic method for evaluating the effectiveness of these tools in limiting OBA. We first p...
متن کاملMeasurement of Advertising Effectiveness Using Alternative Measures of Advertising Exposure†
The objective of this study is to examine the impacts of alternative measures of advertising exposure on the evaluation of advertising effectiveness. This study used quarterly data of post-buy actual GRPs and corresponding advertising expenditures for the New York City fluid milk market. First, the correlation was tested between GRP and expenditure series. Then, advertising effectiveness was ev...
متن کاملstudying the strategy to improve human resources in organizations by using creativity and innovation
this study is aimed to assess the strategy improving human resources by using creativity and innovation.surely, the most important component in the success of organizations is the use of creativity and innovation in today's world. human resources, the most essential source of developing the innovation, should be believed as the basis of stability and resistance in a competitive world, inside, o...
متن کاملCreativity/Innovation in Information Systems Organizations Introduction to Session
The Creativity in IS. minitrack is in its seventh year. Its purpose is to generate a stream of research in an area which has been neglected in the I.S. literature. Prior to the first track session, very few papers had been published on that topic in the 40 year history of I.S. The minitrack includes papers that are theoretical, conceptual or empirical in nature, relating to approaches that will...
متن کاملThe Challenges of Creativity in Software Organizations
Managing creativity has proven to be one of the most important drivers in software development and use. The continuous changing market environment drives companies like Google, SAS Institute and LEGO to focus on creativity as an increasing necessity when competing through sustained innovations. However, creativity in the information systems (IS) environment is a challenge for most organizations...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: International Journal of Academic Research in Business and Social Sciences
سال: 2018
ISSN: 2222-6990
DOI: 10.6007/ijarbss/v8-i7/4432